Company Overview

P4 Performance Management, Inc. (“P4” or the “Company”) provides intelligent and innovative Selective Outsourcing Solutions to large enterprise customers to ensure high availability of their business applications and communication networks through a combination of strategic consulting, remote application, system and network management & monitoring services.  P4 primarily sells its services through channel relationships with service providers who offer P4 services on a private labeled basis to their enterprise clients. P4 services are bundled into three solution offerings:

• Optimization Services:  Strategic consultative services that help companies to identify business related technology performance gaps relative to business requirements, regulatory compliance and necessary actions to optimize.
• Managed Information Technology:  P4solveSM & P4watchSM provide centralized remote monitoring and management from our Global Enterprise Management Center of enterprise applications, servers/systems and network infrastructure to include managed security (P4secureSM) and storage utilizing TitanTM, our Intelligent Performance Platform.
• Managed Communications:  P4voiceSM is our fully managed enterprise Voice over IP service (“VoIP”), specifically marketed as a Business Continuity Solution or carrier alternative.

P4, headquartered near North Carolina’s Research Triangle Park, in Cary, NC, was formed in 2003 as the successor to NetEffect Corporation, a professional services firm focused on the telecommunications industry. P4’s delivers its centralized remote management services from its Global Enterprise Management Center. The Company has clients across diverse vertical industries to include Entertainment & Media, Financial Services, Technology, Telecommunications and Life Sciences.

Market Need and Opportunity

In today’s dynamic "always-on" economy even a few hours of downtime can have a serious negative impact on a business, including threatening its financial viability. An enterprise’s systems for critical business functions, 24x7 service delivery and e-business initiatives are all vulnerable to a myriad of disruptions. Consequently, businesses have migrated many of their mission critical applications to new support models that allow companies to Selectively Outsource functions that enable predictable operational costs, eliminate capital expenditures for expensive management software and mitigate risks associated with complex integration efforts, while meeting the demanding needs of the business in terms of performance, availability and regulatory compliance.

September 11, 2001, the blackout of August 2003, and on-going threats of major disruption to business operations due to fragile infrastructures or national security concerns all represent very real examples of the risks which must be managed in today’s business environment.  Regulatory compliance regarding business continuity has been mandated by oversight organizations like the Securities and Exchange Commission, Federal Reserve Board and NASD.  This recently implemented legislation forces financial services firms to develop detailed recovery plans and provision alternative communications in the event of a disaster.  Compliance and risk management associated with the regulations has forced financial services firms to invest heavily in business continuity projects, spending an estimated $16 billion annually.

Gartner Dataquest predicts the Selective Outsourcing market will grow from $1.1b to $3.5b in 2008, a Compound Annual Growth Rate (CAGR) of 33%, making this segment of IT Services the fastest growing.

The P4 Solution

P4 provides enterprise clients with Selective Outsourcing Solutions to ensure the continuity of their business applications and communications through a combination of Optimization, Managed IT and Managed Communications services.

• Optimization: P4’s solution provides strategic consulting services in the form of front end Performance Gap Assessment that benchmarks an enterprise’s current application performance & alternative communication capabilities and identifies the gaps to meet or improve business requirements, regulatory compliance and calculate the Return on Investment.
• Managed IT Solutions: P4 provides Selective Outsourcing services for mission critical IT applications to enterprise clients leveraging P4’s methodologies, tools and skilled resources.  These services are bundled into solutions (P4solveSM, P4watchSM, P4secureSM) and sold via indirect channel partners. P4’s customer dashboard portal, P4|2VuSM, provides web enabled authenticated access to the customers’ infrastructure performance and a compliance audit trail necessary to meet regulatory requirements.
• Managed Communications:  Our Managed VoIP Solution (P4voiceSM) has integrated industry-leading technology in the areas of session controllers, route optimization and security to create a highly available (99.999%), secure and superior quality alternative communications network.  P4 has wrapped its methodologies and TitanTM management platform around the technology and partnered with Tier 1 carriers to create a compelling business solution.